10 Proven Strategies How to Create Great Backlinks in 2021
In this smart, technology-driven world, many of us are seeking are the answer to the same question, “how to create and attract high-quality backlinks in 2021?
There’s no false saying that everyone wants and strives for more search engine traffic but the bitter reality is that not everyone gets it. Almost 90% of the influencers and bloggers never ever get more than 100 visits to their site from the search engine per day.
If you’re unable to attract enough traffic from the search engines, you would be unable to promote your brand and boost your sales. So the question here is, “how can we increase search traffic?”
Well, the answer is “by creating great quality backlinks.”
The more genuine backlink you create; the more traffic you will attract from search engines.
So, how to create top-quality backlinks? Before diving deeper into details, let’s talk about some basics first.
WHAT’S THE NEED FOR BUILDING BACKLINKS?
Backlinks are counted as the voted by search engine surfers. The more links you create that would point to your site, the more audience weightage your pages will attract to your post. Moreover, you would reach a better search engine ranking with high-quality links.
How to create high-quality backlinks to your blog in 2021?
1. Help A Reporter Out (HARO) Post
One of the most effective yet underutilized ways to gain publicity is by utilizing Help a Reporter Out (HARO) post, a tool that bridge and connect bloggers and journalist with the strong
source database for upcoming stories and a great opportunity for sources like you to secure valuable media coverage.
HARO is the first choice for reporters looking for subject matter experts to quote their stories to the world but now it has been greatly adopted by PR professionals and content marketers for building quality backlinks.
It’s essential for the brands and those seeking to connect for the best media sources in the industry.
2. Use The Skyscraper technique
The Skyscraper Technique is one of the effective link-building strategies, devised by Brian Dean, to create and improve the engaging content that will help to earn and replicate quality backlinks.
Here’s how it works;
• Look for popular content linked to other sites.
• Replicate the content into a better piece on the same topic and post it on your site.
• Promote the published content to the right audience and let them know you exist.
The skyscraper tactic is content creation and an SEO research framework that has a goal to make your site one of the tallest “skyscrapers” on the internet, to make you the talk of the town.
It’s all about being bigger, newer, better, and more interesting and relevant than other websites writing about the same topic.
3. Listen to Your Brand Mention
Being aware of your brand’s mentions at the moment they appear is crucial for any business.
Brand Mentions enables you to monitor the web and social media platforms permanently for direct mentions of any business, launch your brand into the conversation proactively, and track down trending topics.
Brand Mentions also act as great backlinks specifically for small and medium enterprises (SMEs). When any blogger or website refers to your brand, even without any backlink, that brand mention greatly contributes to your website ranking. The more brand mention occurs frequently, the higher your brand will be ranked than your competitors.
4. Write a Guest Post
Guest posting is all about publishing a blog or article for another website. Usually, bloggers write blogs within their industry to achieve multiple purposes such as;
• Increasing brand awareness and credibility
• Attract traffic to their sites
• Boost domain authority using external links to high-authority domains
• Build constructive relationships within the industry.
Moreover, it’s one of the most utilized methods of achieving backlinks from blogs to your site in place of an article.
You can mention your site links at various places in the post. You can place links in the article’s body anchored to a related phrase or keyword.
Internal links have been proven to be more helpful as they particularly have a higher click-through rate than others.
5. Promote your Content
You should start promoting your content right after publishing it to your site. Good content doesn’t achieve several backlinks on its own unless you know how to give it that extra boost by creating a little bit of hype.
Most of the authoritative sites in the industries put up weekly and monthly content roundups. These roundups include those curated collections of the most interesting and the best content on a given topic for a specific time period.
These content round-ups are the source of several renewable backlinks and forming a positive relationship with the site administrator can lead to several backlinks over time. Don’t forget to write your website’s introduction and send them a link to your best-written guide or tutorial. When you show up with something good they will include you in their next roundup. They are looking for great content and your content has made their lives easier.
6. Broken Link Building
Broken link building is one of the most appreciated tactics for creating great backlinks. All you have to do is to find a dead or broken link, recreate the broken content, and then communicate those linking the previous broken content to link instead to your recreated content.
If you’re thinking this tactic would work or not, here’s your answer. It would definitely work become no one wants to backlink dead links to their sites as they result in poor user experience.
When finding some of those links in your niche that aren’t working anymore, it’s the best time to reach out to the webmaster.
Firstly, introduce yourself and then communicate about the broken links to the webmasters, try to make it easier for them to find the exact location of the broken link, and convince them to replace it with your recreated ones.
7. Local SEO
Local SEO is far more different from standard SEO practices as it specifically optimizes your site to attract explorers in the closer geographical areas of your brand.
For instance: if you type on the search engine “credit repair service providers” it doesn’t show you organizations located thousands of miles away instead it will come up with plumbers located near you.
Google makes effort to determine where you’re located and show you relevant credit repair organizations that would be helpful for you.
You’re needed to follow some of the steps to start creating a strong backlink profile. After you made a strong profile, you will better evaluate what types of links are the best and lookup for the strategies to earn those links. But, you should remember that the most effective links are the ones that are relevant and useful. You can better create backlinks in local SEO by;
• Connect with local directories
• Search for link opportunities on local websites
• Create local content
• Create social media profiles
• Do community outreach
• Create useful resources
8. Follow up your Competitors link
Backlinks are actually considered as the votes of confidence from other websites to your websites. One of the effortless ways to build backlinks is by exploring the websites that are linked already to your competitors.
By conducting a competitor’s backlink analysis, you can better review the websites that exist in your industry and have an audience share. During this analysis, you can better assess the number of backlinks, your competitor’s website performance, and overall online authority.
Moreover, it helps you to design your brand’s digital strategy and enables you to what help your competitors in the industry rank well and find how you can follow competitor’s strategy to earn great backlink too.
Here’s how you can find your competitor’s backlinks;
• Look for competitors
• Explore websites linking to your competitors
• Monitor newcomers’ backlinks in real-time
• Discover competitor’s brand mention in real-time
• Turn these brand mentions into great backlinks
9. Business Profile Link Building
Business profile link building is all about building one-way hyperlinks or backlinks to a site for improving search engine visibility. The most common link-building strategies include building useful tools, content marketing, email outreach, public relations, and broken link building.
When a different website with high domain authority links and relevant content back to your site, they are actually enabling search engines to know that your site is a trusty authority in a particular context. Along with trust, there are other things like authority and expertise that also count in business profile link building.
A good-quality backlink is one of the most effective ways to enhance your SEO game. If you’re careful, creative, and extremely thorough in the creation of a profile link-building site, you can better enhance your brand’s authority and visibility. Here are some of the benefits of building strong profile links;
• When you adopt a business profile link-building strategy, you can improve the success and growth of your SEO efforts.
• When you build a strong business profile link, your referral traffic will increase substantially.
• Over-exposure will enable you to win leads and capture better conversion for your website.
10. GAP Analysis
In Backlink GAP Analysis, you can easily compare backlink profiles of five or more competing websites at once. Enter the competing domains and software like Semrush will provide you the list of all the referring links to these sites. Filtering enables you to look for the websites that are linking to your rivals but now with you.
This analysis enables you to identify the gap between competitors’ link-building strategies and better plan your own outreach to create links.
This analysis involves the following steps;
• Review the sites with which your competitors have links while you don’t, to locate where gaps/opportunities exist.
• Prioritize your list based on on-site relevance and domain authority so your link outreach is concentrated on the best opportunities to attract traffic.
• Strategize your site’s access
• Offer value to the website’s readers and offer links to make them believe that there’s something for them in it.
Creating and earning quality backlinks can be challenging and exciting at the same time., but you can look for linking-building opportunities by adopting the right methods and resources. Also, you must remember that keeping your backlink is as crucial as building them. So you can better manage by keeping track of the backlinks your website is getting by using some amazing tools. There are many E-Commerce development companies out there who can work on your behalf so you stay on the top in your industry.