Everything You Should Know About Google Link Spam Algorithm Update

The Google link spam algorithm update has been rolled out across the board on the 26th of July 2021. This latest update's job is to identify and weed out the spam links and fortify Google rankings. It would ignore those links after the thorough evaluation of the website these links lead to. That means the website with low-quality or irrelevant backlinks won't be penalized but would be ignored automatically.

According to Google's Webmaster Trends Analyst, Gary Illyes, this linking spam update is language agnostic and- that means this update would impact all the sites around the world. Surely this is something that is very important for SEO experts and SEO Companies’ world over.

In fact, due to this link spam algorithm update, many websites will ultimately lose their ranking in Search Engine Result Pages (SERPs). This is the continuation of the approach bought by Penguin 4.0 to Google search results.

This new update would take 1-2 weeks to fully get on board. Even it is being said that the greatest impact of these updates would typically be experienced right after the first few days of launch. If your site has experienced ranking fluctuation or major traffic, that may be due to the Google link spam update.

 As we all know that Google is becoming smarter every coming day, it would now determine link-building schemes. After this update, Google will easily detect all the short-sighted link-building schemes, so many websites and SEOs that are part of this link-building scheme can expect a drop in ranking in the upcoming weeks.

Avoid Getting Hit by the Update:

Guidelines and methods for the linking process stay the same. Let's review them quickly and remind what "Smart Google" has told us;

Guest posts and sponsored links are ok until and unless they break link scheme guidelines.

Affiliation links are fine; that means if someone places your weblink willingly to their site for commercial reasons- it's perfectly fine.

Here's Mr. Google recommendation for each link type;

Guest post links: it should be marked up with rel = "nofollow."

Affiliate links: these links should be marked up with rel = "sponsored."

Sponsored post links: paid and advertisement links should be marked up with rel = "sponsored."